Branding your Company with Logos.

Many have asked us to show off some logo designs that were created for our contractors.  Here a few sample of some of our work:

http://ecplaces.com/preview/martin/logo.html

http://ecplaces.com/preview/martin/logo1.html

http://ecplaces.com/preview/samples/windy_city_logos.html

http://ecplaces.com/preview/samples/mikes_roofing_logos.html

Custom logos will create the consistent branding experience to future customers.  Many people do not take logos serious and feel that it might be a waste of time, but with this consistent branding  your customers are going to remember you when it comes time to hiring a contractor.  DON'T THINK FOR TODAY ONLY, THINK FOR TOMORROW AS WELL.

Fencing company reaches top 8 results on Google

Prestigefence.com is in the news again with its placement in Google.  The fencing company in Florida is indeed showing up on Google under quite a few terms and quite a few cities and there are no tricks.  Relevant webpages that relate to exactly what they do.

You will notice by searching "fencing" in aloma fl not only will you find Prestige Fence showing up within the first page, but you will find them occupying not only the #1 spot but also the first 3 spots. 

Additionally if you click the show more results below their third result you will find 5 more pages that are the properties of the company.  It's always good news to run an effective Search Engine Optimization program and see the results.

If you can not see the image click here:

http://ecplaces.com/preview/prestige/prestige_results.html

How do I show up in Adwords?

Many people ask me everyday how do I get to the top of Google with Pay Per Click (PPC)?  If I bid the most amount of money for the placement of my ad won't I show up first on Google?

Here is the formula that Google uses:

Page Position on Google = maximum bid  x quality score

So what does this mean?

Your position on Google's AdWords system is determined by how much you are willing to pay each time someone clicks on your ad at Google multiplied by your quality score.

So what is a quality score?

This is determined by your click rate % ( I know all of this sounds foreign to you), but in a nutshell here is how a quality score works.  When your ad is displayed a customer has a chance to click on your ad.  If they click on that ad then your ad is something that was interesting to them and matched what they searched for.  If that ad was not interesting, then they ignore it.  The higher the percentage of time they click on your ad to get your website or landing page, the better your click rate % will be, which means the better your quality score will be. 

So, here is the summary.  If your quality score is high because you have a better ad to get the customer to click on then you may not have to spend as much money to buy a click as the next guy...

Google Fact.....Location facts

Per Google...1 out of every 5 searches done on Google are related to a "location."

Google Local Fact...

Fact:

As of January 2011 approximately 1 million hours are spent every day browsing the maps section on Google.  Maybe you should consider placing your company within the maps section of Google...

How to Show up on Page 1 of Google and the Other Search Engines.

The Highest Ranking Pages on the Internet are the most relevant to what is being searched by the user. 

With this thought in mind, it is important to make sure that all of your pages on the Internet are written and programmed so they relate to exactly what is being searched for.  If you are a contractor that finishes basements it is important to make sure that your web page talks about "basement finishing" and does not confuse the Internet by talking about "kitchen remodeling."  We see many contractors that handle all types of work, but it is IMPORTANT to understand that your website cannot talk about these 2 different subjects if you want to effectively rank for one key term or the other.  We cannot have the best of both worlds on one page.  You must split this up and build the appropriate content for both of those search terms.

Your rank is determined by its match to the keyword that is selected.

Words of Wisdom

"We will teach how to fish with hopes that our education will create a loyal long term customer."

What is Google Engage?

Google just called and approved Contractor Website Services for one of Google's newest product offerings called Google Engage.  This is a program designed to receive ongoing education and training directly from Google on Search Engine Optimization (SEO) for contractors and on how to educate and gain better placement for our clients within the Google network.  Google explained that this program is less than 2 months old in the United States and has been successful in other countries.

We are excited to continue our knowledge base.  Our training directly from Google will ensure that anything we recommend will come directly from them giving you the best experience possible.

Company Photos match to Billions of Keyword Searches

Every day millions of searches are done on the Internet with people typing in trillions of different keywords and phrases and finding different results based upon all these different searches. Imagine finding your company photo of your project on a specific webpage that is on your website that relates exactly to that search only.

Well we have been hard at work updating the localized landing page software that creates webpages for our selected customers. Today the technology team announced that after alot of upgrade and hard work that each keyword specific landing page now has the ability to display a complete unique photo for each word generated.

So in summary this is how if works: if we build 1000 pages related to the specific term "stamped concrete," there are thousands of words that relate to stamped concrete that are being searched on the Internet daily like,

"stamped concrete cost"
"stamped concrete patterns"
"stamped concrete patio"
and etc. etc.

With this in mind each page you create must have the proper content and photographs related to the specific search. So in this case we now can attach the proper photos on a mass scale to the proper search terms. This will truly optimize your pages and bring you specific customers based upon what they searched.

See this example:
http://www.prestigefence.com/Chain-Link-Fence-Install/BayLake-FLORIDA/

More leads...

Congratulations Prestigefence.com - 4 more leads this week from your landing pages.

The Importance of Keywords - MUST READ

Whenever a contractor wants to build a new website or add content to an existing one it is so important to begin with keyword research. Too many people these days build a beautiful website and think they are on their way. If you build a website without the marketing strategy in places it will act like a turd on a log, IT WILL DO NOTHING. I will spell out why keywords are so important.

Whenever a contractor wants to build a new website or update content to an existing one, I would suggest to always start with research keyword .

Why should we do this? There are four main reasons:

• Researching keyword will tell you exactly what people are looking for. What that means is you don’t have to wonder or guess, or waste your time putting together content that users aren’t looking for.
• If you use the keywords users are looking for in their search then you take full advantage of the opportunity of getting the right type of traffic from the search engines.
• Researching keywords will advise you which categories you should create on your website and "how important they are relative to each other."
• If you don’t research your keywords, your going to miss out on tons of business that could have been yours.

What is website optimization?

Often Contractors ask the question, what is website optimization? Below you will find a video that will give you a basic understanding to the beginning and the importance of website optimization. (Yeah we know it is not a contractor website, but you'll get the point.) Enjoy!!